TOURIFFIC PRODUCTION
Honda + Wieden+Kennedy Tokyo
Honda Civic Type R — "Sharpener"
Photo: Alec Basse — Honda + Wieden+Kennedy Tokyo, 2026
A Touriffic production.
- Role
- Touriffic production
- Year
- 2026
- Mode
- commercial
- Kind
- ad
- Location
- Tokyo + Suzuka Circuit
- Frames
- 04
Honda Civic Type R, Summit Point. Track day.
Flagship 2026 launch spot for the Civic Type R. 60s hero + 30s cut-down + 6s social. 9-day shoot across Tokyo and Suzuka; 4K Alexa 35, Panavision anamorphics. Directed by Alec Basse, executive-produced by Joe Marcello, finished by NOFLASH.
Crew
- Photography (print + BTS stills) Alec Basse
- Director Alec Basse
- Executive Producer Joe Marcello
- Finishing NOFLASH
Locations
- Set Suzuka
- Set Shinjuku night shoot
- Set Makuhari Messe interiors
Slate
- Camera Arri Alexa 35
- Format 35mm digital
- Ratio 2.39:1
- Length 60s / 30s / 15s
- Grade ACEScg
Selected Frames
04 FRAMES
Honda Civic Type R, Summit Point. Track day.
Shinjuku at 02:40. Lit by LED billboards only.
Engineer's hands, carbon-fibre trim. Detail.
Car fading into heat haze. Makuhari.