TOURIFFIC PRODUCTION

Honda + Wieden+Kennedy Tokyo

Honda Civic Type R — "Sharpener"

Photo: Alec Basse — Honda + Wieden+Kennedy Tokyo, 2026

A Touriffic production.

Role
Touriffic production
Year
2026
Mode
commercial
Kind
ad
Location
Tokyo + Suzuka Circuit
Frames
04
Honda Civic Type R, Summit Point. Track day.
Honda Civic Type R, Summit Point. Track day.

Flagship 2026 launch spot for the Civic Type R. 60s hero + 30s cut-down + 6s social. 9-day shoot across Tokyo and Suzuka; 4K Alexa 35, Panavision anamorphics. Directed by Alec Basse, executive-produced by Joe Marcello, finished by NOFLASH.

Crew

Locations

  • Set Suzuka
  • Set Shinjuku night shoot
  • Set Makuhari Messe interiors

Slate

  • Camera Arri Alexa 35
  • Format 35mm digital
  • Ratio 2.39:1
  • Length 60s / 30s / 15s
  • Grade ACEScg

Selected Frames

04 FRAMES

Honda Civic Type R, Summit Point. Track day.
Honda Civic Type R, Summit Point. Track day.
01 Honda Civic Type R, Summit Point. Track day.
Shinjuku at 02:40. Lit by LED billboards only.
Shinjuku at 02:40. Lit by LED billboards only.
02 Shinjuku at 02:40. Lit by LED billboards only.
Engineer's hands, carbon-fibre trim. Detail.
Engineer's hands, carbon-fibre trim. Detail.
03 Engineer's hands, carbon-fibre trim. Detail.
Car fading into heat haze. Makuhari.
Car fading into heat haze. Makuhari.
04 Car fading into heat haze. Makuhari.