TOURIFFIC PRODUCTION

Apple + TBWA\Media Arts Lab

Apple Vision Pro — "Horizon"

Photo: Alec Basse — Apple + TBWA\Media Arts Lab, 2026

A Touriffic production.

Role
Touriffic production
Year
2026
Mode
commercial
Kind
ad
Location
Big Sur + Cupertino
Frames
04
Vision Pro. Left profile, product table.
Vision Pro. Left profile, product table.

Global launch campaign. 90s hero, 60/30/15s cutdowns, six 6s socials. Fourteen-day shoot; post handled in Madrid (VFX) and Tokyo (grade). Directed by Samer, photography by Alec Basse, finished by Stop Over, EP’d by Grant Hodgeon.

Crew

Locations

  • Set Big Sur cliffs
  • Set Apple Park interiors
  • Set VFX: Madrid + Berlin

Slate

  • Camera Arri Alexa 35
  • Format 35mm digital
  • Ratio 2.39:1
  • Length 90s / 60s / 30s / 15s / 6s
  • Grade ACEScg

Selected Frames

04 FRAMES

Vision Pro. Left profile, product table.
Vision Pro. Left profile, product table.
01 Vision Pro. Left profile, product table.
Interior, white seamless. Headset hero.
Interior, white seamless. Headset hero.
02 Interior, white seamless. Headset hero.
Composited horizon. 480-frame comp.
Composited horizon. 480-frame comp.
03 Composited horizon. 480-frame comp.
Macro detail. Precision-milled aluminum.
Macro detail. Precision-milled aluminum.
04 Macro detail. Precision-milled aluminum.